Black Hat SEO Techniques That Harms Google Ranking
This post will give an idea about what are the 10 most bad SEO practices and get an idea about how we solve if someone doing bad SEO against Our website?
As more and more people demand highly relevant and quick information when searching online, Google continues to vary and update its searching algorithm for better results. Many Internet marketers employ the use of SEO techniques to achieve a higher ranking of websites in search engine results. However, this will only occur if done correctly, and lawfully. This means staying far away from illegal, unethical ‘Black Hat’ SEO techniques and using ‘White Hat’ SEO techniques only.
Everyone has the proper, to start with, the foremost basic items to optimize their websites, like ALT and TITLE elements for non-text content, Meta tags for descriptions, .xml sitemap for aiding Google crawl through your website, unique title tags for every page of your website and far more.
However, while you progress towards more advanced SEO tactics, there are some which will more or less affect your website’s traffic and harm your site’s ranking in Google search results. Such SEO techniques are called Black Hat SEO Techniques and may be detected by Google’s Panda and Penguin’s search algorithms; which are developed for the only purpose of removing or penalizing such sites.
List of Black Hat SEO techniques to avoid.
1. Cloaking.
The most widely known Black hat technique, cloaking is that the practice of deceiving the program by showing different content to Google and taking your website's users to special content or website than the one they think they need to be happening, after having clicked the program link. For example, your web code makes Google think you're directing users to measure football match updates site when actually your website publishes information about sales on Kid’s toys and accessories. Google uses its search algorithms to locate such activities, and if detected, such websites are subjected to a penalty that incorporates hurting the ranking of an internet site or maybe banning it from the search engine, completely.
2. Link-exchanges.
Doing link exchanges can really reduce your website’s rankings. This technique wont to be effective within the old days until Google devised algorithms to discourage such activity. Websites should specialize in building links naturally, instead of exchanging links that are mostly inferior and irrelevant. Link exchanges are bound to get you tons of links in lesser time, but this may not assist you to improve your rank and is more likely to place your SEO efforts to waste. Check out what Google webmaster guidelines for link scheme.
3.Duplicate Content.
Duplicating or copying content from another website is one of the worst Black Hat SEO techniques. Google program algorithms are modified every now than to index original and unique content only. Search engines don't index the ‘original’ content quite once. In fact, all such copied content goes to waste. Therefore, you ought to focus your SEO efforts on creating unique and original website content only.
4. Buying Links.
Links are said to be an 80% determinant of your Google ranking. The online world is filled with such ads who call people to shop for thousands of links for a couple of dollars. Google’s Penguin Update works find such spam websites who buy links in exchange for cash. After the launch of this update, not only did such sites suffer in terms of their rankings, but other sites that paid to be featured on them were also penalized.
5. Keyword Stuffing.
This technique may need worked back in the old days, but not anymore with Google’s search and ranking algorithms. If your website has authority over a subject, it’s absolutely all right to incorporate relevantly and the maximum amount of information regarding it. But, including keywords after every 2 sentences on every page will make your site look spammy, and annoy not only your program crawler but also your site’s human visitors.
What’s optimum Keyword density for better ranking
6. Hidden text.
The hidden text implies that you have white text on a white background in order to stuff extra keywords on your site. However, we as humans can definitely not track or see the same color text on the same color background, but Google’s bots can. Bots have an automatic system that goes through your ASCII text file to trace even the slightest of error. It might even be that due to not having enough site security, your site could also be stuffed by much-hidden text. Before Google finds it out and you get penalized for it, it's better to make sure. your source code and logs are ‘hidden text-free’
7. Link farms.
A site or a gaggle of web sites that exist and serve for the only purpose of accelerating the link popularity of another site through link exchanges are called Link farms.
Why link farming is bad for SEO
8. Writing for search engines.
There is nothing wrong with writing for search engines, but many blogs use spam methods to publish the post. That included copying article text from different sources, and using article spinning software to spin the article. Or using automated ways to generate content. Google’s Panda Update can now detect such spam content and take away them from the rankings or index. Instead of performing on such methods to get new content, the simplest approach would be to write down useful and relevant content that draws more and more targeted audience.
9. Over-optimization.
Working on your SEO the only and natural way can provide a more friendly user experience and increase your rankings too. However, making your website over-optimized can hurt your rankings.
10. Low-quality content.
You can lose your website’s credibility and ranking through inferiority or spun content. Such content will more likely send the visitor away, so it's better to write down new, error-free and original articles.
