Evolution of SEO and Google updations | Hamzad Basheer|

The journey of SEO 

Google

Google is A multinational technology company that specializes in Internet-related services and products. Google was innovated in  1998 by Larry page Sergey Brin. The main aim of Google was to market Google Search .Google has a process to optimize the websites that are...

•     Crawlin
•    Catching
•     Indexing

Crawling is already written program. It simply means scanning the web page and collects the details about each page like keywords, images, and other Title 

Crawling is also known as spider, balls, robots….

catching is a method of snapshot the data. after this process, the website will save category wise 

indexing simply means the process of giving index. After all, is the process of adding web pages into Google search

SEO 

SEO means “search engine optimization.” It is the process of getting traffic from the free, organic, or natural search results on search engines.

WEB MASTER   

Custodian of a web page is known as webmaster.  the webmaster is someone who creates and manages the content and organization of a website.

 There are three types of SEO 

1. BLACK HAT SEO 
2. WHITE HAT SEO
3. GREY HAT  SEO 

BLACK HAT SEO

Black hat SEO refers to a set of method that is used to increases a site or pages rank in search engines through which means that the method violates the search engines privacy and policies 

WHITE HAT SEO

White hat SEO refers to a set of method that is used to increase a site or pages rank in search engines through which means that the method simply follows all the privacy and policies of search engines 

GREY HAT SEO

Grey hat SEO is a type of SEO practice which is riskier than white hat SEO. It may not result in your site being banned from search engines and their affiliate sites

 KEYWORD STUFFING

It is a black hat SEO techniques. Purposefully filling or stuffing the concentrated keywords. it is completely against the search engines privacy and policy. when keyword stuffing is detected by Google they will punish the website which has the keyword stuffing     

                 

In early days Google was niche specific means content specific then after Google focused on the link specific after this introduction of link specific people used to sell the links to each other. To prevent this they put up another method called quality link specific this also didn't work as Google expected . to increase the trust value of users google introduce page ranking method 

PASSING JUICE

The idea is that a link from a familiar website that is trusted by the search engines will pass more juice than one on a pointless directory. when a website having lots of incoming links so it can give their links to another website. it will give the website to achieve high ranking and power. but in case of the low incoming based website which is giving lots of links to another website, it will affect their ranking and page stability

GOOGLE ADS

it is an online advertising platform developed by Google, where advertisers pay to display their advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users 

                                  

Cost-per-click CPC

• Your maximum CPC is the most you'll typically be charged for a click, but there are chances to be charged less sometimes much less. That final amount you are paid for a click is called your actual CPC. 

• CPC pricing is also known as page per click means that you pay for each click on your ads in Google. For CPC bidding campaigns, you set a maximum cost-per-click bid which is  the highest amount that you're willing to pay for a click on your ads

ad sense advertising program that allows publishers  to insert a small amount of HTML into their sites and have ads appear that which targeted and relevant to the content of the site

BOUNCE RATE

it is the percentage of visitors to a particular website who move away from the site after viewing only one page. when a website having a high bounce rate means it is a low rated website which does not have any content quality 

# GOOGLE UPDATES 

PANDA UPDATES

In 2011 google changed their algorithm name as PANDA. it introduced against content spamming, maintain the search result quality and give accurate result to the users. content spamming means any type of content duplication, using low-quality content, spelling mistake, and grammatical error. Thin pages mean there is no content on that website panda deleted all this type of website at the time of updates. panda give google a stability regards on content spamming, from that date to till google using panda to filter the web pages 

PENGUIN UPDATES

  

In 2012 google introduce penguin updates against link spamming. To achieve high rank in google people use link exchange, link farming, paid links, comment spamming, and wiki spamming. When link exchanged one from another one the penguin will detect and punish the site also getting links from low-quality directories will detect by penguin 

PIGEON 

In regards to the local SEO. It is related to local area search when a user is searching for a place for example. A person is searching for a restaurant the google will give him the nearest located restaurant by list 

   

HUMMINGBIRD UPDATE

Hummingbird is a significant algorithm change in Google Search in 2013. It was announced on September 26, 2013, "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage.

RANK BRAIN

Rank Brain is an artificial intelligence (AI) program used to help the process of Google search and queries. Rank Brain uses artificial intelligence to convert vast amounts of written language into mathematical entities, called vectors, that the computer can understand. Rank Brain is an algorithm update in Google it is a machine learning technology which helps to deliver its search results. the main advantage of Google Rank Brain AI is that it does not ignore stop words like - if, on, in, of, as, us etc. for example one types a key phrase like - “books Thrissur” then rank brain will assist Google Search to display results for maybe “books stores in Thrissur” instead of “books on Thrissur city”

PARKED DOMAINS

A parked domain is a secondary domain that shows the user's primary domain. When users access the parked domain's website, the primary website displays instead. For example, Hamzad.com is a parked domain that points to http://www.hamzad.net/ 

PIRATE UPDATE 

Google's Pirate Update is a filter introduced in August 2012 designed to stop sites with many copyright infringement reports, as filed through Google's DMCA (Digital Millennium Copyright Act )  system, from ranking well in Google's listings. The filter is periodically updated.it's completely against piracy done in google 

MOBILEGEDDON

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results


These are the evaluation of SEO and google updates. if you guys are satisfied with this brief article 
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                                                                                                                                  Hamzad